4 Opportunities to Help You Become a Key Industry Leader in Your Area
Are you a leader in your field? Do referring doctors reach out to you for curbside consults? Or do referring doctors call the giant venture capital-based practice in town for everything?
Being known as the go-to specialist in your area helps grow your practice by leaps and bounds. Not only does it get you more patients in the door, but it can really open doors for you professionally.
So how can you become an industry leader? Here are some tips to get you started on your journey to becoming the go-to specialist.
1 | Your Practice Needs a Blog
Your blog is an opportunity for you to show your merits and knowledge in your field. Remember that when writing your blogs, you should write some geared toward patients and others geared toward potential referring doctors. Having a healthy mix will show that you not only know your stuff, but that you can educate patients about what they need to know as well! And because your blogs live permanently on your website, it can increase your SEO (search engine optimization) ranking. Having a higher ranking places your website and/or blog higher in search results, helping prospective referrers find you easier. To get a higher SEO score, make sure you fill your blog (especially the title, subtitle, and first paragraph) with key words and phrases that others are searching for.
2 | Have a Big Presence on LinkedIn
Give your LinkedIn profile a makeover and spend more time networking and sharing content on the platform. Here are a few tips to help you have a better and bigger presence on LinkedIn:
Use a professional looking headshot for your profile picture (people are more likely to connect with you if you have a profile picture).
Join groups and be active by sharing your knowledge or adding comments on other posts, helping you engage with others in your broader industry.
Post blogs or newsletters geared toward other professionals in your broader industry.
Fill your own page with your knowledge and know-how to showcase what makes you and your services unique!
3 | Take Opportunities to Network at Events
Networking events can help you meet with and exchange information with others in your industry. If you have shown your chops online in your own blog and LinkedIn presence, you may be invited to be a speaker at an event! Becoming a speaker or panelist at a conference or industry event really gives you a chance to showcase your knowledge in real time.
4 | Hire a Physician’s Liaison!
We understand that networking, writing blogs, and interacting with others on platforms such as LinkedIn can be time consuming. We also know it’s not enough to create the kind of long-term referral relationships you need to grow your practice sustainably. Your Physician’s Liaison takes the time to get to know your business and what makes your services unique. Then we tailor your message to the unique needs of your prospective referrers. We also have a keen ear, listening for competitive information that will give you an edge. Physician’s Liaison clients have benefited from referral marketing relationships that have lasted 10 years and counting! Learn more about our commission-free, dynamic approach to referral marketing solutions.