How to Build Trust in Referral Marketing
When it comes to building relationships through referral marketing and growing your practice, you should never underestimate the power of your front desk staff. Just like with clients, the person at your front desk makes a great initial contact point for potential referrers.
Climbing the Ladder in a Relationship
When you are getting to know a practice, it’s a great idea to get to know their people. When reaching out to prospective referrers, don’t forget to speak with and get to know the front desk staff; they can offer a lot of insight for you. And from the other side, it’s key to have prospective referrers also work their way up the ladder relationship by having them get to know your front desk staff. So don’t be afraid to let a prospective referrer call your main number and speak with the front desk staff first, rather than giving them your direct number.
The Power of Your Front Desk Staff
Your front desk staff are experts in first impressions. They handle new and returning patients all the time and are pros at what they do. The person, or people, manning your front desk are known for their friendly attitude and authenticity. Their attention to detail and their ability to be a team player makes them an excellent person to put forward as the initial contact for prospective referrers.
Why It All Matters
So why does the front desk play such a critical role in referral marketing?
First, if a prospective referrer does decide to become a referring partner, they want to know that their patients are going to have a good experience at your practice as soon as they walk in the door. No provider wants to hear from their own patients that they had a bad experience at another practice they were referred to; at its worst, it can break the trust between patient and provider. By getting to know your front desk staff on a personal level, a prospective referrer will know that their patients are in good hands as soon as they walk in the doors of your practice. This helps build trust between you and your prospective referrers, a key ingredient in long-lasting referral relationships!
How Physician’s Liaison Can Help Your Practice Grow
Physician’s Liaison understands that referral marketing takes time and energy to build great and long-lasting referral relationships. That is why we offer our expert services to help you begin that referral relationship! Our services provide the initial contact with prospective referrers. Our dynamic approach tailors your message to the unique needs of prospective referrers. Once the initial introduction is made, it’s up to you to continue to build on that relationship. But we’ve seen great success with our formula; we have clients that have benefited from referral marketing relationships that have lasted 10 years and counting! Learn more about our commission-free referral services today.